The Real Estate Listing Agreement
What Is A Listing Agreement
When you choose to sell your property, you will most likely list it with a REALTOR®. They
will provide you with an agreement to sign giving them an exclusive on the sale of your
property for a given period of time. It also states you will pay the REALTOR® a fee when the
property is sold. This agreement is a legal contract so be aware of it's language and terms. Keep
a copy of this contract in your personal records.
The REALTOR® and you are both bound to the terms of this contract and the REALTOR® is required
to keep appropriate information confidential.
What is a REALTOR®?
A REALTOR® is a licensed independent contractor working under a real estate broker. A real estate
broker is licensed by the state to sell real estate and collect a fee. The broker is entitled to employ
salesmen and other brokers. It's normally the broker's sign that is placed in your yard. The smaller
sign on top with a name and seperate phone number is the REALTOR®.
Why sign an exclusive agreement?
This agreement will motivate your REALTOR® to work harder to market and promote your property
to qualified buyers. It guarantees the REALTOR® will be paid regardless of how your home
is sold. In other words, if you decide to sell your home to your brother or good friend, the
REALTOR® still gets paid. This assures the REALTOR® he will be compensated for all his hard work.
What is your advantage?
This contract will spell out which fees are required and how much. It will state the exact
length of time the REALTOR® will have the exclusive. This is important because of two reasons.
If you become unhappy with the performance and efforts of your REALTOR®, you can void the contract
and find another REALTOR®. If market conditions are just difficult, you can extend the agreement if
you are satisfied best efforts are being put forth.
It does happen that a REALTOR® from another company will find the buyer for your home. In
this event, your broker is the listing broker, and the second REALTOR® is the selling or
cooperating broker. Many times your listing broker will agree to divide his fee with
the cooperating broker. Cooperating and compensating other brokers will be outlined in the
listing agreement you sign with your listing broker. Most brokers work together to find buyers for
your property.
Call or email me and we will set up an appointment. I will come to your home and give a complete
presentation outlining what my marketing plan for your property will be. I will go over the
listing agreement and answer any questions you might have about the entire process of selling
your property. All at no obligation to you.
Rick Lockwood, Realtor®
(512) 635-2691
Email
|